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How to translate and replace images

Image Translation lets you show different images and alt text for different languages. You can swap product and collection images per locale so customers see localized visuals — a banner with translated text, a region-specific model, or a size chart in the right units.

Swap an image or translate alt text​

  1. Open Lokalize → Image Translations.
  2. Pick a product or collection from the sidebar.
  3. For each language, either:
    • Pick an existing image from your media library, or
    • Upload a new one (JPG, PNG, GIF, WebP, or SVG, up to 20 MB).
  4. To translate alt text, click the Translate button next to the alt-text field, or type your own.
  5. Save.
Screenshot pending

Image Translations page showing per-locale image and alt-text fields

Show translated images on your storefront​

Add the Image Translator app embed in your theme editor under App Embeds. Once enabled, it automatically swaps images based on the customer's language.

Credits and limits​

  • Swapping images is free — it doesn't use any word credits.
  • Translating alt text uses credits, because it's text translated by AI.
  • Each plan includes a lifetime image-translation allowance (it does not reset monthly). Basic 20, Pro 100, Premium and Business unlimited.
  • Updating an already-translated image is free and doesn't count toward your limit — only new translations are counted.
  • When you upgrade, your limit increases to the new plan's allowance and your existing usage carries over.